PR crises don't wait for business hours. Your AI triages media inquiries, alerts your team immediately, and ensures no journalist goes unanswered—protecting client reputations around the clock.
Journalist - NY Times
"I need comment from your client TechCorp about the data breach reported tonight. Deadline is 6 AM."
AI Response
"I've immediately alerted our crisis team. Sarah Martinez, the TechCorp account lead, will call you within 20 minutes at this number. I've also sent her your deadline and inquiry details."
AI detects crisis keywords, immediately escalates to your on-call team, logs all details, and provides holding statements while your PR pros mobilize. Never miss a critical media inquiry again.
Journalists remember who responds fast. Your AI captures reporter details, deadline requirements, and story angles—then routes to the right account person with complete context.
Prospects call when they need PR help urgently. Your AI qualifies them, schedules pitch meetings, and gathers background on their PR challenges—so you're prepared before the call.
Define escalation rules, on-call contacts, approved holding statements, and media inquiry handling procedures
We configure your AI to understand media deadlines, embargo requests, background vs. on-record, and journalist relationship nuances
Go live with phone and web channels, test crisis scenarios, monitor all interactions from your dashboard
"We had a client crisis hit at 11 PM on a Sunday. A journalist called our main line, and Ring AI immediately texted our crisis team with full details. We were able to provide comment before deadline and control the narrative. That one incident alone justified the entire year's subscription."
— Rachel Kim, Principal, Kim Communications
Public relations operates in a 24/7 news cycle where timing often determines whether a PR firm successfully manages a narrative or loses control of the story. When a journalist calls with a deadline in six hours, voicemail isn't acceptable—yet most PR firms lack the resources to staff phone lines around the clock. This creates vulnerability: critical media inquiries go unanswered, crisis situations escalate unnecessarily, and client reputations suffer because the PR team simply wasn't available when they were needed most.
Ring AI solves this problem with intelligent media inquiry handling and crisis escalation protocols. The AI is trained to recognize journalist credentials, capture deadline requirements, understand story angles, and immediately route inquiries to the appropriate account team member. For crisis situations—detected through keywords like "scandal," "lawsuit," "resignation," or "investigation"—the system activates urgent escalation, sending SMS alerts to your crisis team and providing approved holding statements while your PR professionals mobilize a comprehensive response.
The platform also streamlines new business development for PR firms. Prospective clients typically reach out when they're facing immediate PR challenges or opportunities—a product launch, executive transition, or brewing controversy. Your AI qualifies prospects by asking about their PR needs, timeline, budget parameters, and current situation, then schedules pitch meetings and delivers comprehensive intake information to your business development team. This ensures your PR professionals enter sales conversations fully prepared and focused on strategy rather than basic information gathering.
PR firms using Ring AI report significant improvements in media relationship quality because journalists consistently receive fast, professional responses regardless of when they call. The system integrates with PR management platforms and CRMs, logging all media interactions for relationship tracking and ensuring no journalist inquiry falls through the cracks. For firms managing multiple clients across different industries and time zones, this 24/7 availability becomes a significant competitive advantage and client retention tool.
The AI logs all journalist requests but never speaks on behalf of clients. It routes all substantive inquiries to your PR team and can provide approved boilerplate information only. You control what it can share.
AI detects crisis keywords, immediately texts/calls your on-call team, provides the journalist's deadline and contact info, and can deliver approved holding statements like "We're aware and investigating." Your team takes over from there.
Growth plan ($1,499 setup + $299/mo) is standard for PR firms, including 24/7 coverage, crisis protocols, and unlimited media inquiry handling.
Never miss another critical media inquiry. Setup in 48 hours.
Schedule Demo - info@ringai.us